The internet got excited about Facebook‘s Open Platform this summer, which isn’t actually a big deal unless you like randomly-generated Harry Potter quotes or being spammed by Honesty Box. Still, everyone from nerds to journalism professors loved it. The only problem is that Facebook doesn’t have a killer revenue model, despite healthy ad rates.
That’s where news feed comes in. Webware picked up a Wall Street Journal report that Facebook is going to start placing more ads inside news feed targeted to different user demographics. That sounds like great eye real estate, which makes it more annoying than sidebar ads. They’re comparing it to Google’s AdWords program, which sounds about right since both companies make money by hassling their users, but they’re so ubiquitous and useful no one will care.
-Will Sommer, blog editor