The Cinderella ad featuring JT III may have been tempting fate, but at least it doesn’t make me feel a little uncomfortable. That’s more than this Sheraton ad, specifically the Georgetown/Syracuse section (0:23-0:29), can say. I can’t imagine what the Sheraton executives were thinking when the approved this. Putting aside the bizarre nature of having someone you just met wipe away dressing from the side of your mouth, the Georgetown fan’s whole face was covered with dressing, so it’s not like there was any real purpose to the ‘Cuse fan’s tender action. Vaguely homoerotic, 100% disturbing, this ad never fails to give me the creeps when it comes on during timeouts in the NCAA tourney. Georgetown needs to do a better job of controlling how its image is used, specifically when it comes to ads like this one.