The Corp’s coffee monopoly comes to an end
Competition! The free market! Huzzah!
What was probably most remarkable about the opening of Georgetown University’s Starbucks yesterday, located in the empty halls of the Leavey Center, is how easily college students flock towards dimmed lights and jazz compilations. With decor not unfamiliar to anyone who’s ever stepped into a Starbucks before, the Leavey location offers all your bare essentials: a full menu’s selection of soy and diet friendly drinks, baskets of uniquely ground coffees, slightly stale baked goods, and a staff that has yet to completely learn how to do their jobs. Granted, it was their first day, but training did not seem to be instituted prior to the grand opening, as the barista had to scour through his binder in search of how to make me the perfect ‘Caramel Macchiato’.
But will it undercut the Corp’s well-established campus coffee hegemony? The Corp’s conveniently timed switch to certified Mayorga coffee, in an effort to bring the consumer a better cup of java while still saving the rainforest, may stop students from making the switch. And with Starbucks on such a constricting schedule (Monday – Friday 6:30 am – 5 pm), you’ll undoubtedly still find yourself in Uncommon Grounds, looking for that late night caffeine boost.