Georgetown selects the concept for its website redesign

After considering four concepts for Georgetown.edu’s redesign, the Office of Communications has selected the fourth design, shown above, which their web developer Happy Cog offered as an alternative to three other designs which people said were “were not ‘cutting edge’ or ‘innovative’ enough.”

“The design offers us the flexibility to feature news and events happening on campus while still highlighting the elements that make Georgetown University unique,” Scott Anderson of the Office of Communications. He continued:

“Even though we have settled on a design concept, it does not mean work on the design is complete. We will be working with Happy Cog to polish the design over the next month. In particular, we will work with them on the design’s color scheme and the arrangement of things in the header. If there are other things you think we can improve, let us know by commenting on this post.”

8 Comments on “Georgetown selects the concept for its website redesign

  1. BARF. this site makes me want to blow groceries. you could do better at angelfire.georgetown.com

  2. The updated version is nice, but they still should have gone with the original second design.

  3. 1. Is that “N” really the way we do things? I guess I haven’t been paying enough attention.

    2. At least Georgetown is *trying* to do something technology-related properly.

  4. Why can’t Georgetown find some REAL creatives? It’s embarrassing that our University–globally known as a top caliber institution–yields timed designs that belong in the mid 90′s. This site will need revamping AGAIN next year just to keep up with the technology and the generational changes. Think 2010! Futuristic! Innovative! Not square and boring!

    With so many cutting edge-youth & tech oriented-creative agencies (especially in New York & L.A.) there is no reason to be ahead of the game in this.

    …and so, the he time has arrived: bring in some fresh creative blood to do some stellar work for the University Marketing & Communications, although marketing staff & creatives of GOOD TASTE seem to be a prized commodity these days so be highly selective!

  5. lose the N. it looks like disneyland font. having up to date and frequent news is important. perhaps more a management/maintenance issue than a design issue.. but I hate looking on the home page and seeing the same breaking news from a week ago and and the same little interest pieces for a month. I doubt that at a place like georgetown there is not enough noteworthy happenings and achievements to keep a news feed busy.
    maybe off the home page… it would be cool to have twitter feed from a few celeb type professors or uber achiever students for prospective applicants to get an idea of the academic life.

  6. I agree with comments about the font of “Georgetown University.” It looks absurd on stationery and even more so on a newly-redesigned website. I like the lower image of Healy Hall with Lauinger, an the use of the stained glass seal of the University, but I have to admit that the overall impression I get is “mid-90s” and un-innovative.

  7. I assume you meant there is no reason NOT to be ahead of the game in this.

    Im amazed at how tacky Georgetown marketing and communications are in general. We really need to clean house. I mean, some photos in our advertising materials are totally grainy like an arcade game. I remember my acceptance letter was a hazy photocopy on an 8.5 by 11 sheet of white paper. I guess if how your acceptance letter looks is proven to have no effect on enrollment decisions, then it might be worth saving the money… but other schools at least gave me a fat envelope and some pretty brochures. uchicago gives shower sandals! plus hey have the best brochures ever.
    if its any consolation columbia’s current website is uglier than our old one. I think university websites in general are pretty blah. the only exceptions I remember when looking at colleges are tufts and mit. both pretty hip and arty for being the websites of big old institutions.

    to close with a judgement- I think sensitivity to the arts at Georgetown in general is weak. I mean look at who the students choose for spring kickoff. MSB building is an exception, and that may just be because it is soo nice. But buildings like the village C complex, where you can tell the design just wasnt taken seriously (ok or they were on a major budget) . Of course, this is coming from a kid who likes bands like the fiery furnaces finds Lau’s lines appealing. T

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