When Ed Hardy opened up at 1250 Wisconsin Avenue last February, it was the company’s flagship D.C. location. Now that Ed Hardy is closed, reports by Be A Socialite, District residents are left without a tattoo-art-inspired clothier to patronize. We’re so sad?
Not really. Ed Hardy didn’t seem like the kind of store that would ‘take’ with a Georgetown shopping crowd, and time bore that out. Although it opened with a bang—the store marked its grand opening with a party attended by Christian Audigier, the French designer who turned Hardy’s tattoo art into a brand—Ed Hardy didn’t last a year in Georgetown.
Be A Socialite‘s author, who said he was an employee at Ed Hardy, said that the D.C. location got off to a rocky sales start, and that the store often tried to boost its sales with promotions and events.
So long, Ed Hardy. Georgetown may not be less for losing your confetti-colored storefront (by the way, how did that pass Advisory Neighborhood Commission muster when the Apple Store’s first design concept was rejected?) and your skull-and-roses t-shirts, but at least local bodegas still carry your wine.
Oh yeah. Ed Hardy has its own wine label.