The Georgetown neighborhood may soon become a battlefield in the war of designer salads. The Georgetown Dish recently reported that the Chop’t Creative Salad Company might be moving in to a location in the Georgetown neighborhood.
“We have been looking at some sites in the Georgetown neighborhood,” Chop’t co-owner Colin McCabe wrote in an e-mail to Vox. “It would be premature to say that we are closing in anything specific.”
Whether or not Chop’t moves in to Georgetown may depend upon current Georgetown salad king SweetGreen. Chop’t and SweetGreen do offer slightly different menu options—Chop’t, as the name implies, chops their salads to order, while SweetGreen offers freshly tossed salads—but the two businesses would likely compete for customers.
McCabe doesn’t seem too worried though, writing, “Other concepts do not factor in our decision making.”
So will the overpriced Salad War be fought in Georgetown? Only time will tell. But if Chop’t plans to challenge SweetGreen’s dominance, Vox encourages the company to enter the frozen-yogurt-on-a-truck business too. The world can never have enough vehicular-provided frozen treats.
SweetGreen did not respond to Vox’s requests for comment.
Photo by Flickr user iwantamonkey used under a Creative Commons license.