It’s a Saturday afternoon, you’re headed down M Street, and there’s a massive line outside of Georgetown Cupcake. You’re probably wondering, “Who are these people and why are they willing to stand in that line? Are they fans of D.C. Cupcakes? Are they even from D.C.? Had these customers ever heard of Baked & Wired?”
At least, that’s what we think.
In September, we performed a thoroughly unscientific survey of people standing in line outside of Georgetown Cupcake. The surveys were done at both busy and slow periods of the day in order to have a more accurate picture of all types of customers.
The charts above illustrate the make-up of the average Georgetown Cupcake line, and after the jump, we’ve got some of the highlights of our fact-finding mission. Enjoy!
The full results:
Georgetown Cupcake survey results
Credit: Heather Regen, Ryan Bellmore, Jon Coumes, Emily Fink, Marcie King
Design: Ishita Kohli