Philly Pizza to rename itself Go Fresh, stop selling pizza

We’ve got bad news if you expected to taste ranch-drenched Philly Pizza anytime soon. Hell, we’ve got bad news if you expected Philly Pizza to reopen.

According to a final consent order issued by the D.C. Department of Regulatory and Consumer Affairs, the restaurant will reopen as Go Fresh, a prepared food shop that bares little resemblance to the former late-night pizza peddler. Owner Mehmet Kocak‘s new certificate of occupancy came with strict conditions from the DCRA.

As per the consent order, Go Fresh will not be able to cook raw ingredients, such as meat, dough, or fish. The restaurant will stop serving customers at 12:45 a.m. and close at 1 a.m.; Thursdays through Saturdays, deliveries can continue until 3 a.m. And the final nail in Philly Pizza’s coffin? Go Fresh “shall not serve and/or sell pizza.”

That’s right: No cooking, no late nights, and no pizza.

The consent order is chock full of other requirements. Kocak, who declined to speak to a Voice reporter on his lawyer’s advice, must post a “No Loitering” sign outside of Go Fresh, and will “promptly notify” the Metropolitan Police Department if any customers loiter. If D.C. officials notify the restaurant of a violation of the certificate of occupancy, Kocak has two days to fix it unless he chooses to protest the allegation. Go Fresh is allowed to use vent-less ovens, toasters, microwaves, or panini presses.

After the certificate of occupancy was issued last month, ANC Commissioner Bill Starrels told the Georgetown Dish, “We’re not happy. Nobody understands this ruling. The timing of it, it’s strange. It makes no sense.”

And that’s how the saga of Philly Pizza ends. Not with a bang, but with a whimper.

10/15 update: Or not. The Georgetown Dish reports that D.C. Councilmember Jack Evans vowed to shut down Philly Pizza at last night’s Ward 2 town hall. “I’m going to put them [Philly Pizza] out of business. I don’t know how I’m going to do it, but it’s going to happen,” Evans told the Dish.

DCRA Final Consent Order for Philly Pizza

Photo: Kara Brandeisky

15 Comments on “Philly Pizza to rename itself Go Fresh, stop selling pizza

  1. NOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO

  2. I wouldn’t bother reopening since this will promptly fail. RIP Philly P. All hail Tuscany’s price-increased monopoly.

  3. “The Georgetown Dish reports that D.C. Councilmember Jack Evans vowed to shut down Philly Pizza at last night’s Ward 2 town hall. “I’m going to put them [Philly Pizza] out of business. I don’t know how I’m going to do it, but it’s going to happen,” Evans told the Dish.”

    This comment typifies the attitudes of so many politicians and activists in DC. Ignore the process, ignore the facts, don’t consider equal protection, just scream that you’re going to shut it down because you don’t like it.

    If there’s a valid, legal reason to close them down, fine, they have to obey the same laws as everyone else, but otherwise, these comments are a frightening example of abuse of power.

  4. NOOOOOOOOOOOOO!!! Tuscany was such a wonderful place until they had to cater to the drunken degenerates who used to go to Philly (not to mention the rise in prices because of no competition.) Now the only way to get Pizza will be to make reservations 3 weeks ahead of time or hope they impose a sobriety test at the door.

  5. @ Jacob,

    You agree with the students then: Tuscany should remain what it was, and students should have a late-night jumbo-slice pizza option within walking distance of campus. If the neighbors would accept the fact that everyone needs to coexist, the whole area would function much more nicely.

  6. Nice comment on the linked article:

    “Honestly, it was a little embarrassing, after Gray gave a moving speech about how he will address 35% unemployment in Ward 8, that the first question came from a Georgetowner complaining about noise from a pizza joint.”

  7. Philly P without Pizza is like Georgetown without Jesuits. Or teachers. Or students. Or Healy Hall.

    Philly P without Pizza is basically just Darnall.

  8. @ Tim

    Yes I do agree, things were better when Philly was open. The neighbors are repressing my ability to eat my (cheap) pizza in a peaceful, bro-free environment.

  9. Besides the mild inconvenience of having to get pizza at a slightly higher price and at a different location…Does it bother anyone that a very successful business (so much so they could hardly keep up with the amount of people) run by immigrant guys gets shut down most likely because of an upper middle/upper class noise reaction to the small disturbance their success caused the neighborhood? Then they let them have their restaurant back, but they can’t sell pizza. I’m sure they’ll get that good money back with salads…This town is out of its mind.

  10. Matt says:
    “October 15th, 2010 at 8:26 pm Philly P without Pizza is like Georgetown without Jesuits.”

    Isn’t that what Georgetown (almost) is now?

  11. Pingback: The Morning Metropolitan «

  12. Pingback: Vox Populi » Gofresh, you’ve lost that lovin’ feelin’

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