New Niketown store may come to M Street, replacing Barnes & Noble
Lovers of athletic sneakers and swoosh-stamped T-shirts, rejoice! a Nike retail store may be coming to a shopping district near you!
In August, Georgetown Metropolitan reported that Barnes & Noble’s lease on its three-story M Street book store would not be renewed after this year. At the time, there was no information about the identity of the new tenant. On October 7 however, Washington Post business reporter Jonathan O’Connell tweeted, “Two folks in the know tell me a new Nike store will replace Barnes & Noble in Georgetown.”
On Friday, GM reported “on good authority” that Nike will indeed be the new tenant at 3040 M Street. With the M Street Athleta store that opened earlier this month and the relatively new City Sports at the west end of the street, Georgetown is quickly become a paradise for the treadmill diehards and sweatpants-wearers among us. If a Niketown does in fact come to Georgetown next year, Vox is excited to see whether it will look anything like the Manhattan Niketown (pictured above). Even though their kicks may be overpriced, at least the new store could encourage other M Street shops to take their ceiling ornamentation in a more creative direction (We’re looking at you, H&M).
Nike did not respond to a request for comment on the Post and GM reports.