Photo Caption Contest: Caption Metro’s sexist subway ad
Aside from unreliable service and nonexistent weekend travel options, Metro is now loathed for its shiny, new, sexist ad that it’s running on buses. Part of the Metro Forward campaign, which started in 2011 to inform commuters about Metro’s improvement plan, the ad features two women casually smiling away and chatting it up. Unfortunately for Metro, it’s clear to many that the ad draws a little too heavily on gender stereotypes.
“A Metrobus travels about 8,260 miles between breakdowns. Didn’t know that, did you?” one woman asks the other. “Can’t we just talk about shoes?” her friend responds. Yikes.
But Vox can understand where Metro got confused, because obviously women only discuss silly things like shoes and shopping in between wiping down kitchen counters or getting their bosses coffee.
Vox isn’t entirely up in internet arms about Metro’s dumb mistake, but some of you loyal readers might be. In the spirit of DCist‘s inclusion of captioned tweets making fun of the ad, Vox is holding a photo caption contest of the ad. Leave your captioned, photo-shopped, or blingeed version of the photo in a link in the comments section of this post and Vox will announce winners. That’s assuming that more than like five people bother to participate, but whatever.
Photo: Lucy Westcott via Twitter