Chanel’s COO speaks at Georgetown, students get free stuff

Vox attended John Galantic‘s event Wednesday to get some free Chanel products (and some free advice), but incase you couldn’t make it, here’s a recap of the event. Basically as good as a free Chanel goodie bag.

“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” The house of Chanel has evolved faithfully respecting the words of its founder, Gabrielle (Coco) Chanel. One hundred years after its creation, the luxury brand has grown while maintaining the balance between tradition and modernity. Galantic, Chanel’s COO since 2006, has contributed to tripling the size of Chanel and shared his experience yesterday in Gaston Hall.

The Georgetown Retail & Luxury Association made Galantic’s lecture possible in addition to other leaders in the luxury fashion industry. Through the efforts of its founder, Edouard Freda and the board as a whole, the association has promoted the creation of a course on global retail marketing and brought to the CEOs of Gucci, Giorgio Armani, and more.

Setting the tone, Galantic gave the audience a taste of this luxury retail world by immersing the audience in a series of dreamy and inspiring images. The audience is reminded of the reputation Chanel holds, which is constituted by a series of key figures, from beauty icons such as Marilyn Monroe and her loyal commitment to the No.5 to its creative director Karl Lagerfeld and his unparalleled artistic vision. Without delving into the company’s numbers, Galantic narrated the way in which he has preserved the enduring framework of the brand, challenging the universal rules of business and following Chanel’s principles instead.

Beyond exploring the intricacies that shape the market for high-level luxury goods today, Galantic embraced a more inspirational tone striving to foster among students an appreciation for resilience, discretion, boldness, and integrity. Encouraging students to “let passion lead your choices,” Galantic discussed his dedication to excellence and aesthetic.

Coco, the only entrepreneur born in the 19th Century whose name still exists on a brand today, knew well that a good product on its own is not enough. Galantic made clear that he understands this idea, preserving the legacy of Gabrielle Chanel.

Photo: Stephania Sferra Taladrid/Georgetown Voice

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