The next time you’re on M Street, wading through the swarm of sightseers clutching huge ice cream cones and even bigger Dean and DeLuca doggy bags, and sighing with frustration at slow walkers, you should pause for a second, and take some time to try and notice the hidden fashion gems on M Street.

One such secret treasure, Annie Creamcheese, was a haven for the Cindy Lauper meets Rihanna meets frilly desperate housewife. With hot pink walls, “Who runs the world???” blasting through the speakers, and salespersons who looked like they stepped straight off Betsey Johnson’s runway, it was just the right atmosphere to make you feel like you were edgy enough to pull anything off.

Alas, Annie Creamcheese is no more, at least not in Georgetown, as the store recently closed down with a notice that they would be relocating to Los Angeles. Unless you’re planning on transferring to UCLA or trekking to their other location in Vegas, your occasional fix of  “Wear a 50s sundress and get half-off at Annie Creamcheese!” promos is no longer available on M.

This closure led us to wonder if there was something to be said for the competition posed by larger mainstream brands such as H&M and Urban Outfitter’s, as well as the numerous high end ready-to-wear boutiques scattered around Georgetown. For answers, we turned to another M Street fashion haven, Second Time Around. Now, for all the Georgetown self-proclaimed fashion gurus who know they are worthy of collegefashionista fame; if you haven’t heard about STA, you need to pull your Sperrys on, grab your Longchamp bag and book it to M Street!

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