Posts Tagged “Laura Sortwell”

Is Vox‘s extensive blog roll not quite satisfying your Georgetown blogosphere needs?  Well Laura Sortwell (MSB ’10) and Jessica Lioon (MSB ’10) are looking out for you.  Sortwell and Lioon are starting up a Georgetown “blog hub” that will aggregate content from blogs run by Georgetown students, alums, and faculty.

In a post on her personal blog, Sortwell explained the motivation behind the project:

We want to create a forum in which Hoyas can share their ideas, show their expertise on trends and topics in the industry, facilitate discussion, seek new career opportunities, establish business contacts, develop knowledge resources, showcase their work, seek advice, and meet other alumni/students with similar interests.

According to Sortwell, the website–inspired by the Mashable model—is their independent study project (both are studying marketing).  The idea came to her after she took an advertising class that focused on marketing and social media.

“There aren’t many schools doing anything like this,” Sortwell said. “It would be a one-stop place to stay in touch with Georgetown.  We kind of want it to be a continuation of the intellectual but fun conversations you have at Georgetown.”

Sortwell and Lioon wouldn’t say how many bloggers have approached them about participating, but Sortwell did say they have “gotten an even better response than we expected.”  The two are still looking for a good name for the site–they’ve considered names like “Hoya Network,” “Red Square” and “The Front Gates”—but they hope to have it up and running within a month.

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